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Home: Services:
Jury Research
At its most basic form, jury research involves conducting
organized mock trials to 'test' a case before actually going to trial.
Like any effective scientific experiment, tests are conducted in the
form of alternative arguments or theories, and the results are tabulated
and analyzed. Similar to the science experient, the more one tests,
the more accurate the results.
Animators at Law’s jury research team is composed of only the industry’s
top researchers used to working on bet-the-company matters. All are
Ph.D’s and are nationally recognized experts in their field. Each
have been asked to present their thoughts and ideas on a variety of
topics for large pieces of litigation, national news media, conferences
and association meetings throughout the country.
Our approach to each case relies on our experience and the latest research
on witness credibility, persuasion, memory retention, and communication.
Realizing that every case requires different research methodologies,
we work to custom-tailor our services to accommodate your needs and
bring a new, creative approach to each case.
Where the case warrants it, our ideal approach to jury research involves
testing graphics as part of a mock trial well before the actual trial.
Since the ABA has found that juror memory and understanding is improved
by as much as 650 percent through the use of graphics, we place considerable
emphasis on getting the graphics right every time.
The term jury research is something of a misnomer since many of the
cases we consult on are actually bench trials. In these cases, our teams
works to simulate your Judge as closely as possible. When available,
we recommend the use of carefully chosen retired Judges to preside over
a mock trial.
The trial consulting-related services that we provide
include but are not limited to the following:
Mock Trials
Focus Group
Witness Preparation
Juror Questionnaires
Observer Juries
Case Evaluation and Trial Strategy
Demonstrative Evidence
Jury Selection
Voir Dire
Change of Venue Surveys
Post-Trial Interviews
Opening and Closing Statements
MCLE Programs
Computer Animation
How does Animators differentiate
itself from its competition?
One important factor which immediately sets Animators
apart from its competitors is the fact that Animators is attorney-owned
and operated. As a result, the team at Animators can immediately grasp
even the most complex legal issues, and can offer a higher level of
insight into the development of effective trial presentations and strategies.
This critical distinction also serves to save your client money by allowing
the trial to focus solely on its case, rather than having to waste valuable
time explaining basic legal concepts. This advantage is particularly
important in the context of litigation because of the rigid deadlines
and intense time pressure which litigators often face.
To learn more about our trial strategy
and exhibit techniques, to have a presentation made to your firm on
these and other subjects, to request a proposal for upcoming litigation
or to simply ask a question, please contact:
Bill Yarnoff
sales@animators.com
1.800.337.7697 ext 122
703.548.1799 ext 122
703.548.5450 (fax)
Animators at Law is the nation's top attorney owned and operated producer
of trial exhibits, jury research and animation. To date, Animators
has consulted on hundreds of significant national cases with cumulative
favorable decisions exceeding one trillion dollars. Our clients include
more than three quarters of the nation's top 20 law firms and hundreds
of others. While most of our team is based in our Washington, DC headquarters,
local offices and relationships allow us to easily work in New York,
Chicago, Los Angeles, San Francisco, Texas, Florida & Philadelphia.
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