Washington, DC – January 1, 2007 —
Whether you have been involved in litigation as
a plaintiff, defendant or as a juror, have a friend who is an attorney
or just enjoy watching lawyers on TV, you have probably figured out
one thing: lawyers LOVE to talk. A new study reveals, however,
that the rest of us don’t necessarily love to listen. In fact,
a majority of the population prefers to learn visually.
Animators at Law, a consulting firm that helps litigators maximize the
effectiveness of their communications with judges and juries, releases
a first-of-its-kind study today. The study has wide-ranging implications
for the legal profession and for those who interact with it. Using a
survey designed by communication and learning experts, 387 attorneys
and 1657 non-attorneys were surveyed over a three year period to determine
how they fit into one of three learning/communication styles: visual
(seeing/showing), auditory (hearing/speaking) or kinesthetic (feeling).
Results of the study show a marked difference between how attorneys
and non-attorneys prefer to communicate. For example, only 18% of the
non-attorney population learns best by hearing information, as compared
to nearly 29% of attorneys. Further, 61% of the general population prefers
to learn from visual information, while fewer than half of attorneys
prefer to communicate with visual information. Since people tend to
communicate the same way they learn, the everyday implications for the
courtroom are especially significant.
Kenneth J. Lopez, Animators at Law’s CEO, noted, “this confirms
what we have suspected for years. Lawyers want to teach and persuade
by speaking, while the juries they speak to want to be shown visual
information.” The raw data reveals the communication gap: Attorneys
break down as 47% visual, 29% hearing and 24% kinesthetic while non-attorneys
are 61% visual, 18% hearing and 21% kinesthetic. Lopez added, “An
attorney offering evidence to a jury only by speaking to them will be
under-communicating with 82% of the audience.”
Animators at Law plans to expand this study by working closely with
an academic institution, a government entity or another non-profit organization
and is currently seeking a suitable partner.
For additional information, please contact Animators at Law’s
CEO, Kenneth J. Lopez at lopez@animators.com
or visit http://www.animators.com/aal/press.html
About Animators at Law – Animators
at Law is an eleven-year old attorney owned and operated litigation
consulting and trial exhibit company comprised of talented information
designers and creative attorneys. We regularly serve top-tier law firms
and companies in a variety of practice areas and give them an Unfair
Advantage™ in the courtroom and beyond. Our core business
is making complex information interesting and understandable to judges
and juries using static trial exhibits, electronic presentations and
animation. We also provide in-court support personnel to facilitate
the seamless presentation of graphics and electronic evidence. From
strategy to presentation, we are creative and reliable perfectionists
who help top litigators win at trial.
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